All Ireland Marketing Awards Winners Announced | AdWorld.ie
WEBMay 21, 2021. The Marketing Institute of Ireland has announced the winners of the 2021 All Ireland Marketing Awards at virtual event in RTÉ Studio 5. The event was watched by a huge number of marketing leaders and professionals, and the MC for the event was RTÉ’s news anchor, Bryan Dobson. The All Ireland Marketing Awards programme is ...
Droga5 Dublin Campaign for AIB Urges Us to Plan for a Financially ...
WEBNov 17, 2023 · Droga5 Dublin, part of Accenture Song, has rolled out a new campaign for AIB, the first since the bank launched a new brand positioning and communication platform. Called “For the Life You’re After”, the campaign highlights the bank’s financial planning offering including pensions, investments and life insurance and aims to ...
Irish Advertising Spend to Grow by 6% to €1.7bn Next
WEBDec 16, 2022 · Pictured: Simon Nagle, IPG Mediabrands. Advertising spend in the Irish market in 2023 is expected to grow by around 6% to €1.7bn according to the latest forecasts published by the IPG-owned media agency Magna Global. With just a few days to go until the end of the year, advertising spend in …
Droga5 Rolls Out New Mortgages Campaign Targeting First Time …
WEBMay 17, 2024. Droga5 Dublin, part of Accenture Song, has launched a new campaign promoting the bank’s mortgages to first-time buyers. Called “The Questions You Really Care About”, the 360° campaign goes on the full mortgage journey with first time buyers, with each touchpoint focusing on a different stage of their mortgage journey.
Sky Media is Upfront About Future Developments | AdWorld.ie
WEBOctober 28, 2022. Malcolm Murray, Sales Director of Sky Media. Sky Media hosted its annual Upfronts event this week with a number of key speakers, including Orlaith Ryan, chief commercial officer and Malcolm Murray, sales director, Sky Media, discussing recent business developments and outlining plans and opportunities for 2023.
Bulmer’s Returns with Refreshing Summer Campaign - AdWorld.ie
WEBJun 11, 2021 · Bulmer’s Returns with Refreshing Summer Campaign. With the all-important summer months for the cider industry now well underway, Bulmers has launched a new campaign as part of its When Time Bears Fruit platform. Called The Alchemy of the Orchard, the campaign was created by Goosebump and will run across digital, TV, OOH and will be supported ...
Opinion: How to Build Mental Availability for Your Brand
WEBJanuary 14, 2022. Richard Colwell, CEO of Red C Research writes about the importance of Category Entrance Points (CEPs) when it comes to building mental availability for your brand. For every brand to grow, it is vital that it increases mental availability among the wider market. Mental availability, as defined in Byron Sharp’s “How Brands ...
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists ...
WEBMay 29, 2020 · Virgin Media’s political correspondent Gavan Reilly has taken the number 1 spot in the latest #murraytweetindex, which ranks the most influential Irish journalists on Twitter for 2019. RTE’s Director of News Jon Williams came second, with last year’s joint winner Today FM presenter Matt Cooper in third place.
TAM Ireland Rolls Out New Online Training Initiative
WEBSeptember 23, 2022. TAM Ireland has launched a new training initiative called the Irish TV Masters, a free online course that aims to deliver a comprehensive understanding of the TV advertising landscape. Run in conjunction with Thinkbox UK and with support from IAPI, the nine-part on-demand course will kick off next week and run for 12 weeks.
Reach Boosts Irish Footprint With Acquisition of Irish Daily Star
WEBJul 24, 2020 · Independent Star is the publisher of the Irish Daily Star and it was jointly owned by INM and Reach and the last published accounts for the company show that it recorded a turnover of €16m in 2018 while profits amounted to €794,000. Reach acquired its stake in Independent Star following its 2016 acquisition of Northern & Shell for €144m ...
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