Beverage Industry, Beverage Equipment, Drink Industry, Beverage …
WEBDiageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US. Declines continue in US alcohol – but analyzing the market at a state level reveals opportunities. All major categories except RTDs posted volume declines in January to July 2024, according to the latest data from IWSR.
Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
WEBAug 20, 2021 · Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
Corona crowned the world’s most valuable beer brand
WEBJun 2, 2021 · Defying an unfortunate name association, Corona has come out on top as the world’s most valuable beer brand, according to Brand Finance’s 2021 rankings. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value.
From Ribena to Lucozade: How Suntory blends Japanese and …
WEBSep 22, 2020 · Ribena has been in the UK for more than 75 years; while Lucozade was originally launched even earlier in 1927 (Lucozade and Ribena were previously owned by British pharmaceutical and healthcare giant GlaxoSmithKline, which sold the two brands to Suntory Beverage & Food for £1.35bn back in 2013.) …
Pepsi rebrand goes global: seeking to attract younger digital …
WEBJan 16, 2024 · Pic: Britvic/PepsiCo. Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’. In the UK - where the rebrand will go live in the spring - the new design showcases a bold typeface, signature pulse ...
5 ways The Coca-Cola Company is reimagining its marketing …
WEBSep 13, 2021 · The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to be focusing on, said Brian Smith, COO, The Coca-Cola Company, at the Barclay’s Global Consumer Staples Conference last week. “In the past, we were less zeroed in on ...
The secrets to success: Energy drink Celsius on building a better …
WEBMar 28, 2024 · From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success. The better-for-you, functional beverage brand hit the $1bn sales milestone last year thanks to success in its home US market: and its growth is outpacing the overall energy category tenfold.
Sugar tax success: UK Soft Drinks Industry Levy drove …
WEBAug 5, 2021 · Reformulation success: ‘The UK sugar levy has arguably been very successful from a public health point of view’. The UK’s Soft Drinks Industry Levy is responsible for a reduction in intake of nearly 6,500 calories from soft drinks per annum per UK resident, according to a new study. And the authors say much of …
Liquid Death's marketing and brand building strategy
WEBJun 19, 2024 · Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily and explains how he's built his beverage brand. Our new series talks to the most successful ...
Coca-Cola and Molson Coors team up again to launch Simply …
WEBJan 25, 2022 · Following on from their Topo Chico Hard Seltzer collaboration, Molson Coors and The Coca-Cola Company will launch new alcohol drinks inspired by the Simply Juices brand. The new collaboration will start with the launch of 5% ABV Simply Spiked Lemonade this summer in the US. A variety pack will include …