The Northwestern University Kellogg School of Management is the graduate business school of Northwestern University, a private research university in Evanston, Illinois. The school was founded in 1908 as Northwestern University's School of Commerce. It offered a part-time evening program. It was a founding member of the Association to Ad…
The Northwestern University Kellogg School of Management is the graduate business school of Northwestern University, a private research university in Evanston, Illinois. The school was founded in 1908 as Northwestern University's School of Commerce. It offered a part-time evening program. It was a founding member of the Association to Advance Collegiate Schools of Business, that sets accreditation standards for business schools. The school played a major role in helping to establish the Graduate Management Admission Test. Also, researchers associated with the school have made contributions to fields such as marketing and decision sciences. For instance, Walter Dill Scott, a pioneer in applied psychology, helped establish some of the earliest advertising and marketing courses in the first decade of the twentieth century. He went on to serve as president of Northwestern University from 1920 to 1939. More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article, "Broadening the Conception of Marketing," laid the foundations for a greatly expanded understanding of marketing. Similarly, Kotler's Marketing Management text has played a key role in deepening the field's scholarship.
Former names: School of Commerce · School of Business · J.L. Kellogg Graduate School of Management
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