A quietly-formed team within Apple named Answers, Knowledge and Information is working on the in-house AI chatbot.

Unlike its earlier AI ventures that leaned heavily on external partners, like OpenAI powering advanced Siri prompts, Apple is now pivoting towards a fully native AI search solution.

On Sunday, Bloomberg's Mark Gurman reported in the Power On newsletter that Apple's recently-assembled Answers, Knowledge, and Information (AKI) team is working on a ChatGPT rival that will give users easier access to the breadth of information available on traditional search. Apple did not immediately respond to a request for comment.