Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Reversed in January, some employees feel the policy reversal puts even more of a strain on already overworked and underpaid ...

Starbucks' first 3D-printed coffee shop is opening in Brownsville, Texas, next week. The 1,400-square-foot building shell has ...

A visit to Starbucks locations shows unhappy workers. Baristas don’t like the new policies instituted by CEO Brian Niccol.

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

The stock of Starbucks Coffee Company (SBUX) has declined by more than 12% over the past month amid fears of a trade war ...

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...