This challenges long-held Democratic Party assumptions about younger generations forming an "ascendant majority" that would ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - ...

NYT columnist Ezra Klein spoke with Democratic pollster David Shor about how the youth voted has shifted radically in a piece ...

Gen Z, who are currently struggling to save and hold on to a job, is reported to become the largest, richest generation in ...

Are you a retired boomer, and find millennial whingeing a massive irritation? Or perhaps you are a go-getting Gen Xer who can ...

This rapid growth is largely driven by the health-conscious Gen Z who are opting for low-sugar, organic, and alcohol-free ...

Younger coffee drinkers are turning to cold brews, instant options, and lots of creamer. If you want to instantly reveal your ...

A Bengaluru CEO sparked debate, claiming Gen Z excels in social media but lacks maths and problem-solving skills.

A new survey of 10,000 French nationals conducted by the country’s National Institute for Demographic Studies found that a ...

Gen Z likes to think of themselves as hyper-independent, but there are plenty of things they still need their parents for.

Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a Utah family ...

Generation Z is expected to outearn older generations by 2035, according to a new study analyzing its backgrounds and ...