Apple’s own Black Friday and Cyber Monday event its coming: instead of money off, there's a gift card to spend in store when you buy an iPhone, iPad, Mac or Apple Watch.

Apple Watch has cultivated a stellar reputation in the smartwatch category — and the new Series 10 comes with some cool new upgrades — while brands like Fitbit have dominated the fitness tracking space.

This is our first look at gifts this year, and we must say that non-procrastinators have some fun items to pick up already. We’re excited to see what new and fun gift items become trendy as the fall moves along.

Best Apple Black Friday deals 2024, according to a tech writer - From iPads to iPhones, these are the best Apple Black Friday discounts to shop now