Jaguar, Rebrand
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
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A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...
Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer ...
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