LeBron James has been the premier player in basketball for over two decades now, and his signature basketball shoe line is ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

While LeBron James is still on the court for the Lakers, his business manager Maverick Carter is involved with a new ...

Laura Govan, the ex-fiancee of NBA star Gilbert Arenas, praises LeBron James' mother for her pivotal role in guiding him to a ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.