The 98th annual parade will return on Nov. 28, hosted by NBC’s “TODAY” show stars, Savannah Guthrie, Hoda Kotb and Al Roker.

Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade! TODAY.com will capture each ...

Jennifer Hudson, Idina Menzel and Kylie Minogue were among those who performed at this year's edition of the Turkey Day ...

Since its inception in 1924, the Macy's Thanksgiving Day Parade has been a highly anticipated event. Here are 11 lesser-known ...

There will be six new featured character balloons, including Minnie Mouse, “Extraordinary Noorah” with The Elf on the Shelf, ...

Just like the 1st parade in 1924, there were plenty of marching bands and lots of clowns, followed by the grand finale of ...

Every year since 1994, the parade balloons are blown up during the “Macy's Balloon Inflation Celebration,” which is held on ...

There are also returning favorites including "Christmas in Rockefeller Center," "It's a Wonderful Life" and "Dr. Seuss' How ...

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive ...

The Macy's Thanksgiving Day Parade is expected to proceed regardless of rain, but many of the large character balloons won't ...

The Macy’s Thanksgiving Day Parade on Thursday was drenched in rain and briefly disrupted by Pro-Palestinian demonstrators.