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Netflix uses AI effects for 1st time to cut costs

Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

BBC on MSN · 10h

Netflix uses AI effects for first time to cut costs

"That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result," said Mr Sarandos. AI was among the key concerns raised during a Hollywood strike in 2023.

AV Club · 1h

Netflix confirms first use of generative AI in its programming

Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch,

Netflix, AI

Ars Technica · 5h

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

The A.V. Club · 1h

Netflix confirms first use of generative AI in its programming

This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch, claiming that Netflix was the platform with “the very first GenAI final footage to appear on screen.”

Mint on MSN · 17m

Netflix used generative AI for first time in a show, says VFX was ‘10 times faster’

For the first time, Netflix employed generative AI to create a scene in 'El Eternauta.' Co-CEO Ted Sarandos emphasized the benefits for creators and audience engagement, while Greg Peters highlighted potential user experience enhancements through natural language search capabilities.

2hon MSN

Netflix reveals it used AI in Argentinian sci-fi series

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...

Netflix Is Doubling Down on Ads and Dabbling in AI

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...

49m

Netflix reveals first-ever show it created using generative AI, CEO Ted Sarandos says, ‘We were thrilled…’

Netflix has unveiled its first show, "The Eternaut," featuring AI-generated shots to cut costs. Co-CEO Ted Sarandos expressed ...

Netflix fans fume as platform 'employs AI' for the first time ever on 96% rated mini-series

Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.

Gadget Review on MSN4h

Netflix Just Used AI to Blow Up a Building – And It Changes Everything

Netflix confirms using generative AI to create a groundbreaking VFX sequence in The Eternaut, delivering results ten times ...

Hosted on MSN4h

Netflix Admits It Uses AI To Make 'Better And Cheaper' Movies And TV Shows

Netflix has confirmed its use of artificial intelligence (AI) to create "better and cheaper" films and TV shows. Co-CEO Ted Sarandos announced that the streaming giant utilized generative AI for ...

5hon MSN

What does Netflix’s use of AI mean for TV’s future?

Netflix has used generative artificial intelligence (AI) to produce visual effects in one of its original series for the first time, marking a significant moment for the streaming giant and the wider ...

7hon MSN

Netflix starts using GenAI in its shows and films

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the ...

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