Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

JAPAN – Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research. Through the move, the companies aim to develop a de-duplicated cross-media ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

If the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

An estimated 67.1 million television viewers tuned in to the first debate between United States Vice President Kamala Harris and former President Donald Trump, media research firm Nielsen has ...

As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential ...

Nielsen television ratings for Tuesday night's first presidential debate between Kamala Harris and Donald Trump are outperforming the previous debate with President Joe Biden in late June.