Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

JAPAN – Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research. Through the move, the companies aim to develop a de-duplicated cross-media ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

For the third night in a row, the Democratic National Convention drew more than 20 million viewers on Wednesday, according to Nielsen Media Research, the firm that measures media audiences.

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Commissioner Cathy Engelbert had previously named Philadelphia as a potential expansion city. But with three new expansion ...

intelligence and innovation at Nielsen. “As Hispanic fans drive new trends in sports viewership, brands, leagues and media rights holders have a unique opportunity to connect with a passionate, ...

Nielsen television ratings for Tuesday night's first presidential debate between Kamala Harris and Donald Trump are outperforming the previous debate with President Joe Biden in late June.