Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
During this period, Paramount has issued no release about Nielsenratings tied to any of its most-watched programming, including the NFL games it shows on CBS each Sunday; the performance of CBS ...
By Rick Porter Television Writer A key industry board has given the OK for Nielsen to incorporate data that streaming services collect into its TV ratings measurement. The Media Rating Council ...