Trade Desk working on TV OS 'Ventura,' CEO says efforts won't compete with Roku - report
The Trade Desk (NASDAQ:TTD) is working on a connected television operating system, according to an Axios report from Wednesday. In an interview with Axios, CEO and founder of the adtech company Jeff Green said it had been working on the TV OS Ventura for three years and expects a public rollout in the second half of next year.
The Trade Desk unveils Ventura
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will partner with smart TV original equipme
The Trade Desk announces own streaming TV Operating System
Digital advertising giant The Trade Desk has developed its own TV OS that has the support of Disney, Paramount, Tubi and Sonos.
BofA says Trade Desk's Ventura OS will 'take several years' to catch up with Roku
Bank of America continued to be positive on Roku (NASDAQ:ROKU) after its shares reacted negatively on Wednesday to the report of Trade Desk's (NASDAQ:TTD) new TV operating system, Ventura.  The research firm noted Roku's shares were down about 7% on the threat of a new competing connected TV OS but pointed out that the company has been
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
The Trade Desk Launches Ventura to Transform Streaming TV Advertising
The Trade Desk Inc (TTD) unveils Ventura, a new streaming TV OS to improve user experience and advertising efficiency. Stock price surges.
The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System
The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura.
The Trade Desk unveils streaming TV operating system Ventura
The Trade Desk expects that Ventura will be deployed by OEMs and other streaming TV aggregators as early as 2025.
The Trade Desk develops streaming TV operating system ‘Ventura’
The Trade Desk shared in a statement that Ventura solves key issues with prevailing market systems today, including frustrating user experiences, inefficient advertising supply chains, and content con
Roku under pressure after Trade Desk reveals new streaming TV OS
Shares of Roku (ROKU) are slipping in morning trading after Trade Desk (TTD) announced that it has developed Ventura, a new streaming TV
TV Technology1d
The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new ...
Business Insider1d
The Trade Desk’s Strategic Advancement in CTV Market with Ventura OS Boosts Buy Rating
Furthermore, The Trade Desk earns a substantial portion of its revenue from CTV advertising, and with Ventura, they aim to solidify their leadership in this sector. The new OS is designed to ...