Unrivaled basketball league tips off in crowded sports market
Unrivaled, the 3-on-3 women's basketball league that tips off on Friday, will measure success based on how many players want to return next year, its president Alex Bazzell tells Axios. Why it matters: Unrivaled is making a big bet that the star power of WNBA players — without Caitlin Clark — is enough to break through in an increasingly cluttered sports market.