Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad ...

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

Some ad executives were relieved to learn Monday that Google’s approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer privacy. Others were ...

Google on Monday said the search company is reversing its plan to phase out the use of third-party cookies in its Chrome browser in favor of a new strategy that will allow people to "make an informed ...

In the days since Google announced it wouldn’t deprecate third-party cookies in Chrome, medical marketers have been abuzz with questions about what impact it would ...

Google is taking a step back, recently announcing they won’t track users as they browse the internet after ending support for third-party cookies. These cookies have been allowing digital advertising ...

If nothing else, if they are allowed to continue with the technology please UK force Google to change the name of "Privacy Sandbox" There has been a lot of valid ...

Chrome users waiting for Google to kill third-party cookies now have to wait even longer. In a Tuesday news update, the company revealed that its plan to start blocking third-party cookies by default ...

After almost four years of tinkering, Google said it will not phase out third-party cookies from its Chrome browser. Instead, the company will provide users with options on how they want to be tracked ...