Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Research reveals that an intervention of a mere five seconds is all it takes to ...

Many people follow the “five-second rule,” but science shows the truth is more about safety than timing. Studies have found that food picks up germs as soon as it hits the floor, regardless of how ...

The 5-second rule involves counting down from five and starting a task right away. It can be used for daily routines, work tasks, errands, or other activities you’re tempted to avoid. When used in a ...

You've been craving your favourite takeout all week. Finally, the food arrives, and just as you're about to take that first bite, it slips and lands on the floor, and your heart sinks faster than the ...