As the B2B sales process becomes increasingly complex, it’s becoming obvious why so many companies are choosing to steer away from the traditional lead-based model and instead embrace account-based ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...

New York, June 20, 2025: The B2B industry is witnessing a strategic shift in how sales teams operate. At the helm of this transformation in 2025 are autonomous AI agents that are set to go beyond ...

It’s an understatement to say that technology has enhanced how organizations market and sell this millennium. Powerful CRM and marketing automation systems emerged (and then converged) to bring more ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Signal-based selling is sparking fierce debates across the B2B world. I’ve heard people argue it’s just another buzzword, a dressed-up version of traditional lead gen with a fancy new name. But here’s ...