Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Drawing on insights from Limelight Inc. and its partners, the white paper examines the role of the ad network in 2026 - outlining the key trends, challenges, and opportunities that define the digital ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, ...

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The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the author’s own. In recent years, almost every retailer has attempted to start — and sustain — a media network to ...

Retailers don’t need to pretend that on-site ads make a network. Companies that want to build something durable must focus on ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

In the immortal words of Eric Seufert, everything is (or becomes) an ad network. And then it gets ruined. Seriously, though, businesses that shift to ad-funded models generally make bank – but their ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ...