Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This guide explores how these platforms can effectively utilize advanced ad tools ...

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers ...

Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving ...

(Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

Bank of America Securities analyst Justin Post reiterated a Buy rating on Pinterest with a $44 price forecast, citing faster U.S. user growth and new ad tools to boost monetisation. The analyst noted ...

In preparation for holiday shopping, TikTok is making updates across its AI-powered ad offerings, including Smart+ campaign creation, Symphony creative tools and its GMV Max feature, which automates ...

Reddit wants to make it easier for brands to keep up with -- and tap into -- the cultural dialogue. On Monday, the social media platform introduced Reddit Community Intelligence, an AI-powered product ...

Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ad ...