Comcast Advertising on Wednesday launched Outcomes+, a new targeting and attribution solution for traditional and streaming TV, and a partnership with Amazon Ads that provides local advertisers access ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Creative Agent and Ads Agent leverage Amazon’s AI capabilities and first-party insights to help brands create, launch and ...