Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ...

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

NEW YORK, NY--(Marketwired - October 19, 2017) - bRealTime, a media and technology company focused on solving programmatic business challenges, has reinforced its commitment to offer brand-safe ad ...

AdstxtManager.com recently announced that their popular Ads.txt file management platform will now be available to all digital publishers for free. AdstxtManager.com allows websites to easily manage, ...

The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from the consortium to reduce ad fraud in the digital advertising ecosystem. First ...

Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed ...

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

TEL AVIV, Israel, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide ...