Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...