Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Since its humble beginnings as posters and flyers, we’re now entering the next evolution: ...

Lamar Advertising is benefitting from a digital transformation in its portfolio and increased travel, insulating it from the broader advertising slowdown. The company is steadily shifting its ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

The big surprise from the COVID-19 pandemic’s initial impact on marketing is that it didn’t necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital ...

AI is transforming the advertising industry, with major internet companies integrating generative AI into marketing campaigns and digital advertising. Baidu's new product, Yangyi, uses generative AI ...

The last five years has seen the myth of digital convergence in adland gain a great deal of ground. The theory goes like this: management consultants are putting their considerable weight behind ...

HAILEY, Idaho — July 10, 2020 — Marketron, the leading provider of revenue management and digital advertising software solutions, today announced details on its Radio’s Digital Transformation webinar ...

As we prepare for the post-pandemic world, things do not remain the same even in Nepali advertising, as we see a change in pattern in the whole consumer journey. To cope with these changes and prepare ...

CESSON-SEVIGNE, France — April 3, 2024 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today ...

2021 is bringing new sets of challenges that impact business and consumers at every level. To drive growth, businesses need to connect with potential customers, which requires an in-depth ...