For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

As well as its traditional ‘Holidays Are Coming’ adverts, the soft drink company has been touring its beloved festive red ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

Coca-Cola have announced the return of their famous Christmas Truck Tour across the country. The tour aims to spread the ...

Coca-Cola has confirmed the Christmas Truck Tour will return for Christmas 2024 and says this year's campaign will be bigger ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

The event, which is much-loved by Glasgow families, with the city regularly named as a key destination on the tour. With this ...

Coca-Cola India's profit declined by 42% to Rs 420.29 crore in FY24, while revenue increased by 4% to Rs 4,713.38 crore. The company's expenses on advertising and sales promotion surged by 35%.

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