For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

As well as its traditional ‘Holidays Are Coming’ adverts, the soft drink company has been touring its beloved festive red ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

Lidl has revealed its own version of Coca Cola's famous Christmas truck, with its own red vehicle set to tour the UK this ...

In Christianity, red took on a sacred symbolism, representing both the blood of Christ and the love that underscored the ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

The event, which is much-loved by Glasgow families, with the city regularly named as a key destination on the tour. With this ...

Coca-Cola has posted a consolidated profit of Rs 420.29 crore for FY24, a drop of 41.82 per cent, as per media reports. The soft drink maker has seen a 4.24% increase in revenue that stands at Rs ...