In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

For years, black mascara has been the default in any eye makeup routine to add length ... towards embracing an undone, minimalist aesthetic, many makeup wearers are deciding to forgo mascara ...