Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

Alissa Gordon Heinerscheid: you may have heard of her. If not, she’s the executive who nearly destroyed Bud Light with her asinine marketing tactics. From August 2022 to November 2023, she was the ...

The Anheuser-Busch executive responsible for the company’s decision to partner with transgender influencer Dylan Mulvaney has been seen for the first time in months. Alissa Heinerscheid was ...

CNN — Anheuser-Busch has placed two executives who managed Bud Light's sponsorship of two Instagram posts from a transgender woman on leave, according to the Wall Street Journal and other media ...

Alissa Heinerscheid, the first woman in Bud Light’s four-decade history to run its marketing, had devised a strategy to combat the beer’s long-declining sales by appealing to a wider swath of ...

The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New ...