Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Apple's video arrives years after the company's famous “I’m a Mac, and I’m a PC” ads took numerous jabs at the alleged deficiencies of Windows computers. Ironically, the actor Justin Long, who ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...