Dell this week introduced a new version of the XPS 13, a laptop that it said is "contending with the MacBook Neo on price, and exceeding it on features". In the U.S., the XPS 13 starts at $699 for the general public and at $599 for eligible students,

It was clear that the launch of the MacBook Neo at just $599 took most Windows PC makers by surprise. However, Dell appears to have had a strong suspicion of what was coming as the company has just launched its own direct competitor, (sort of) starting at the same price.