On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Cook said that rising memory chip prices had a "minimal ...

Apple CEO Tim Cook says a global memory chip shortage is beginning to bite, with rising costs expected to pressure margins ahead.

Memory and storage prices are climbing, driven by AI data center demand. That influenced my decision to upgrade my laptop early and pick up a new M5 MacBook Pro.

There has been a lot of discussion lately about skyrocketing memory chip prices, and how that might impact the iPhone and ...

Despite rising RAM costs, Apple aims to keep iPhone 18 Pro at $1,099. Discover how storage psychology and the "iPhone Fold" ...

Analyst Soumen Mandal said that in 2020, memory accounted for about 8% of component costs in a flagship device such as Apple's ( AAPL) iPhone 12 Pro Max (6 GB DRAM and 128 GB NAND). By September 2025, ...

(Bloomberg/Ryan Vlastelica) — Soaring prices for memory and storage components have turned companies like Sandisk Corp., Micron Technology Inc. and Western Digital Corp. into the hottest stocks in the ...

If you go to buy a new Mac from Apple.com today, you’ll notice that things have changed. Instead of a variety of pre-configured options, you’ll see a single product page with “Customizable specs” that ...

Across the computing industry, computer memory (both in the form of RAM and flash storage) has only been getting more and more expensive – largely due to supply shortages caused by AI datacenter ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. The Mac mini M4 is probably the hottest and most popular ...

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...