An update to Apple’s privacy policy references rules for a new shopping assistant tool.

But will it be a Genius?

Concerns are raised that new AI tool may push customers towards AppleCare and other company-benefitting decisions.

Apple may be working on an AI-powered shopping assistant for the Apple Store app, according to a recent update to its own ...

A privacy policy update for the Apple Store app describes a "Virtual Shopping Assistant" that collects chat, location, and device data. It is not live yet.

Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world’s most populous country as the iPhone maker seeks to capitalize on growing consumer demand.

This flood is a mixed bag for Apple. The App Store is “not like a typical storefront, where you have shelf space,” said ...

An AI shopping assistant is coming to the Apple Store app, complete with a chat interface and personalized recommendations.

Apple has updated the Apple Store app’s privacy policy, adding terms regarding a yet-to-be-released virtual shopping assistant.

According to MacRumors, Apple’s privacy policy for the Apple Store app suggests it will soon get a virtual shopping assistant ...