With Vision Pro failing to set the market alight-and being officially labeled as “not a mass-market product”–the big question ...

The company is telling employees it’s hired the smartest minds available to develop new products, so asking them to guide its ...

Writing in the latest edition of the Power On newsletter, Gurman claims that the Apple Vision Pro 2 is expected to be ...

According to Bloomberg's Mark Gurman, any Apple smart glasses are still several years away – if indeed Apple decides to make ...

The Apple Vision Pro hasn’t exactly been a roaring success for Apple, but it sounds like the company is still moving forward ...

Apple has been surveying its employees about smart glasses as it plans to launch its own version of Meta Ray-Ban-inspired ...

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content ...

Tech giant Apple is reportedly venturing into the world of smart glasses. The company is conducting internal studies, ...

Apple has started work on Atlas: its own take on smart glasses to combat the highly popular Meta Ray-Ban glasses.

Apple is reportedly conducting an internal study to gauge interest in smart glasses. The company is exploring the ...

A new ocular device released by Apple could be a key to the future of vision impairment care and assisting those with macular ...

While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.