Add Yahoo as a preferred source to see more of our stories on Google. Under Armour is toning down its logo placement on some key shoe silhouettes as it looks to get consumers interested in wearing its ...

The basketball legend debuts his new partnership with Li-Ning.

There's more money and interest in the WNBA than ever before, but not all players are benefiting equally when it comes to brand deals. "When it comes to the more masculine-presenting women of our ...

Under Armour has built itself into a sportswear giant thanks to its devotion to developing cutting-edge performance technology. Today marks a new chapter for the American company as it is stepping ...

Under Armour is entering a new era of athletic footwear with the launch of the UA Halo collection. Built for the modern athlete, the Halo line blends form and function,and represents a strategic shift ...