A new industry study has revealed that despite increasing scrutiny from advertisers demanding stronger proof of performance, ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

The audio space has always been valuable to advertisers: audio is immersive and memorable, providing listeners an experience which goes beyond a screen. Reaching listeners in moments which visual ...

For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...

Podcasts have surpassed over-the-air radio in daily spoken-word audio time in the U.S. for the first time, new data from the Edison Research Share of Ear report show. Now comes insight from ad spent ...

Following the release of the first swath of results from a pharma- and he | In developing media plans to reach the GLP-1-interested consumer, audio advertising may represent a “blind spot,” according ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...

A memo reviewed by the New York Post describes a "station audio advertisements" pilot that would allow ads as often as once every 10 minutes, each running up to 30 seconds, with a strict 75 decibel ...

The glory days of banners and sponsored content are well and truly over , according to the latest Internet Advertising ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...