In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services. The goal is to "empower businesses to connect with their ideal prospects and achieve measurable ...

Regie.ai, a generative AI software-as-a-service (SaaS) platform, has launched a tool that it says automates personalized cold email creation. The new tool, Rapid Writer, helps sellers “understand the ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...

Sales techniques are vital in boosting your revenue, supporting customers, and raising your business profile. Because 71% of buyers want to hear from sellers early in the buying process, cold-calling ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...