I have been commissioning B2B copy, internal and external, since the dawn of the PC and up to the present social media content frenzy. In all my roles as marketing manager, director, and CMO, I have ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

When done well, content marketing can be one of the most effective ways to introduce your brand to your audience. A first-class content marketing strategy can help drive traffic to your website, ...

Below are a few tips you can implement when looking to craft an impactful piece of writing within a B2B context. As much as you’re speaking to a target market largely comprising of qualified ...

For these reasons, outsourced copywriters have become an increasingly popular resource for business-to-business (B2B) companies looking to create impactful materials — without hiring a full-time ...

If you’re like many marketers, you may not think about hiring a B2B website copywriter until you get a few key tasks out of the way. You may have a website strategy in place and a wireframe complete.

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B marketing materials, and really hurts the ...

When I started out in industrial marketing in the late 70s, both the sales funnel and the marcom tools needed for it were few and far between — and relatively simple. We created a trade journal print ...

Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. Many of us are inhibited, however, by popularly held—yet ...