Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...

The MarketWatch News Department was not involved in the creation of this content. AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company, ...

For those of us who work in B2B advertising (for me at least), it’s hard not to wonder whether 2018 will be the year that B2B programmatic finally starts to achieve its true potential. While ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

To borrow a phrase from baseball, B2B programmatic advertising is still in the early innings. A couple of factors have kept B2B marketers from fully adopting the media strategy as rapidly as their B2C ...

In an RTB Insider post in late 2014, Turn’s SVP of Business and Corporate Development Maureen Little predicted that in 2015, custom programmatic technologies would be applied to new verticals, ...

Anteriad’s demand generation campaigns have consistently delivered the highest quality and engaged contacts than other solutions on the market today,” said Elizabeth Damioli, Demand Generation Manager ...

A survey by Anteriad and Ascend2 earlier this year found that only 30% of B2B brands achieved significant revenue increases in the prior 12 months. What separates that 30%? Anteriad has explored this ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...