Barbie has been a cultural icon for over 60 years, evolving from a plastic doll with a perfect life to a symbol of ...

She’s been the global symbol of a certain kind of American beauty for generations, with brand recognition that’s up there with Mickey Mouse. M.G. Lord, a Barbie biographer, once said she was ...

Ruth named the doll Barbie, after her daughter. The first model went on display in March 1959 at the annual Toy Fair in New York City. In Barbie’s first television ad, broadcast that same year ...

This is the story of an icon, fallen from grace, and her herculean journey back to the top of the mountain. It's also the story of how smart strategic thinking reclaimed a brand's lost DNA for a new ...