Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through ...

Something I know many of my clients grapple with is how (and whether) behavioural economics intersects with segmentation. Think of it this way: behavioural economics is about similarities, while ...

Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it by traditional demographics, such as age, location, and gender.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Healthcare communications agency Hamell has won contracts for two behavioural change projects. The first involves the roll-out of a large-scale behavioural segmentation project across the UK and ...

The death – or otherwise – of demographic targeting is a topic with no shortage of reading material. In fact, Marketing Week even named ‘post-demographic consumerism’ one of its 2015 trends at the ...

This post is sponsored by Media Prima. Advertising is one of the most important components that can affect a consumer’s decision. Today, advertising has evolved into an industry that requires ...

Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...