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All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Fresh off a thrilling season, MotoGP unveiled a brand-new look. Moving forward, the motorcycle series will utilize a unique slogan, which coincides with the series’ boldness, “Faster. Forward.

On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

When it announced that it would be transitioning to manufacturing only electric vehicles by 2030, Buick did something that a lot of other automakers have done, and introduced a new brand identity, ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

MADISON, Wis. -- Morgan Murphy Media today unveiled its new company logo, marking the first major brand refresh in several decades for the family-owned media enterprise. The new logo represents ...

SEATTLE — The name and logo of Seattle's Professional Women’s Hockey League (PWHL) team were officially unveiled Thursday by team officials as Seattle Torrent. The name and logo are designed to embody ...