If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Brands like Louis Vuitton differentiate themselves with a distinctive look and feel. When consumers believe that one brand is “meaningfully different” than competitors, they are willing to pay more -- ...

Marketing automation was supposed to make brands more effective. In many ways, it has. Campaigns run faster, data flows more freely and teams can scale activity that once required large departments.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. AI has transformed marketing ...

DURHAM, N.C. -- New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits. The paper, published online June 12 in the Journal of Marketing Research ...

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your brand to changing times. Titled "A 'Brand Differentiation Through Experience ...

AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of making manual tasks easier and faster is always ...

AUSTIN, Texas — April 25, 2026 — As ecommerce competition intensifies, startups are increasingly investing in packaging ...

It began with a blind test. A group of consumers sat in a softly lit room, each handed three unlabelled products from the same category. They examined them, used them and then described what they ...

Building a successful CPG business often hinges on a combination of telling investors a compelling story, conserving capital and resources, and providing true differentiation in a product category, a ...