Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse. The self-serve ...

A few weeks ago, no one was talking about YouTube’s ad network. Some ad buyers didn’t even know that the product, called Google Video Partners (GVP), existed. But it’s squarely on their radar now, ...

Another year, another Super Bowl, another lively discussion of whether the millions and millions of dollars shelled out by performance marketers moved the needle of impact for brand audiences. These ...

CHICAGO, June 16, 2026 (GLOBE NEWSWIRE) -- Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced brand lift measurement capabilities in its ...

According to Gartner, traditional search engine volume will drop 25% by 2026 as AI chatbots and generative answer engines absorb query share. CMO Investment Report found that AEO/GEO ranked as the ...

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability ...

New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand NEW YORK CITY, NY / ACCESS ...

Marketers just can’t seem to escape the tyranny of performance marketing metrics. Gartner has just released a survey of more than 400 senior marketing execs and finds that 84% say the companies they ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patti Boyle As marketers ...