Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty.

In the competitive world of luxury skincare, standing out is about more than just what’s inside the bottle. The right ...

In a world where first impressions matter, the importance of premium packaging for skin care products cannot be overstated.

Change in consumer awareness drives packaging regulations and call to action. By Emir Avdić Packaging is an industry valued ...

Findings that point to strong growth prospects on the brand side: 67% of brand owners plan to maintain or increase their ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Jessica Bradley explores the differences between a linear and circular economy through the latest business innovations in ...

Amazon says its e-commerce packaging program, now with a new acronym, reduces waste and enhances customer experience by ...

The company said its updated brand identity emphasizes its commitment to consumer education and quality ingredients. New from Ritual is its Fertility Support product, which is a 3-in-1 supplement ...

In the past, soft plastic packaging has been considered a single-use material. By adopting this advanced recycling technology, Triscuit fans can snack easier knowing that the brand is playing a ...

After seeing the co-branded promotion, a woman from Guangdong province, 25, who calls herself Qiu, bought the drink and ...

“The fact that so many potential breast carcinogens are present in food packaging and can migrate into our food is just one example of how ... at the Consumer Brands Association, which ...