To commemorate the milestone, a year-long marketing campaign was launched and spanned across web, social media, podcasting, apparel and promo items, and more. The 50th anniversary mark was developed ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and ...

Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market ...