The keg can will replace all existing can designs for Carlton Draught. "You see a keg and instantly think of having a beer at the pub. We all know the pub is the best place to enjoy a brewery fresh ...

"A true reflection of Aussie culture." Carlton Draught is reviving its tradition of ad campaigns with an unashamed tribute to the pub. The campaign, developed by creative agency, Clemenger BBDO, is ...

It's not easy being a big, old-school brand in a category that is rapidly proliferating, dropping price and shrinking. In the 20 th century, it was simple; a handful of traditional Australian beer ...

Australia’s Carlton Draught has a reputation for big, elaborate commercials, some of which are more high-concept than others. The company’s latest is no exception, featuring an epic cops-and-robbers ...

Upon purchase of a Carlton Draught, fans can use a code provided to enter a lucky draw to play the Magnatron skill-tester. The giant machine will be filled with AUS$100,000 (US$90,000) in prizes, ...

Carlton Draught is the number 1 tap beer in Australia, and one of the top 5 brands overall 1. In recent history, it has successfully maintained growth despite the beer category declining. Part of this ...

The ‘46ers’ campaign, plays off the insight that a fresh keg of Carlton Draught is changed every 46 seconds, with a Harlem-Globetrotters inspired TVC. The ad sees a team of basketballers, the 46ers, ...

The 90-second TVC by Clemenger BBDO Melbourne features all the hallmarks of a Hollywood car chase—cops and robbers, anthemic 1980s soundtrack, roadblocks—only without the car and with beer. Presumably ...

Carlton & United Breweries has released a limited-edition run of Collingwood premiership Carlton Draught cans to commemorate the Magpies’ thrilling win in this year’s AFL grand final against the ...

Carlton & United Breweries has launched the first major campaign for Carlton Draught in over five years, after narrowing its creative roster in February. The campaign was created by Clemenger BBDO, ...