Some estimates say the average preschooler sees more than 500 breakfast cereal commercials a year. And characters in those ads carry a lot of clout. "Early Show" Contributor Taryn Winter Brill ...

(CNN) — Less cereal in the box. Smaller snack sizes. Ice cream gone missing in a container. You’re not losing your mind. You are actually paying the same price or more these days for everyday items in ...

For kids growing up in the 1970s and 80s, few things rivaled the excitement ...

PHILADELPHIA, March 8 (UPI) -- Children ages 4-6 said they enjoyed a cereal more when a popular cartoon character like Shrek was on the box, U.S. researchers found. Doctoral students Matthew Lapierre ...

Or, at the very least, if you think it tastes better, you’re not alone. In a study (abstract here) published in the Archives of Pediatrics & Adolescent Medicine, scientists presented children with one ...

Do you love reaching for a bowl of cereal in the morning? The right cereal can be a comforting and filling start to the day, but a lot of varieties that seemingly pass for “healthy” are in fact simply ...

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The 1990s are widely considered a Golden Age for breakfast cereals, and plenty of the era's favorite brands are still ...

Slurping the leftover bowl of colored, sweet milk after you finish a morning, or midnight, bowl of cereal is one of life’s simple pleasures. This may be the sole reason rainbow cereals exist. But a ...