The deal is expected to create sponsorship and branded content opportunities for the channel which has already struck deals with Panasonic and Pampers. The venture was launched in January this year by ...
ITV has taken a stake in Channel Mum, a YouTube network looking to make stars of British “mummy vloggers.” The broadcaster has taken a minority stake in the fledgling venture which was launched by ...
An online video channel created by the cofounder of parenting site Netmums has secured £2m ($2.6 million) of funding to expand its offering for mothers. Channel Mum bills itself as the "honest face of ...