North Carolina came into Saturday's matchup with James Madison with a 3-0 record. Yet how impressive that mark was with victories over Minnesota, Charlotte and North Carolina Central was questionable.

North Carolina plummeted to the absolute rock bottom of Mack Brown's tenure with Saturday afternoon's 70-50 loss, at home, to James Madison. This after the Tar Heels (3-1) entered as 10.5-point favorites against the Sun Belt Conference school that lost its coach and a majority of its impact starters in the offseason.

The North Carolina Tar Heels, playing their third-string quarterback Jacolby Criswell, were steamrolled by James Madison in first half action in Chapel Hill, N,.C. Saturday. The Heels struggled on both offense and defense and were booed by the UNC crowd when leaving the field trailing 53-21 at the half.